Before: Before this brand design, Durango Swim Club experimented with different logo versions. Often, multiple versions were being used simultaneously.

After: Recognizing the need for a cohesive and impactful brand, Durango Swim Club decided to move on from a past marked by multiple, competing logo versions. This paved the way for the successful brand revamp that now unites this established and beloved Colorado institution under a single, powerful identity.

Thinking ahead for long-lasting impact! Durango Swim Club's new logo system boasts multiple variations, crafted to provide the ideal representation across any medium, now and in the future.

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