My Approach to Graphic Design
Great design is about much more than just making things look visually appealing — it’s about making purposeful and strategic choices that drive the business results you're counting on. While aesthetic design focuses on personal taste and beauty, strategic design puts your business goals at the forefront. My design approach is rooted in data: understanding your target audience, brand vision, and competitor landscape to create designs that truly resonate.
Strategic design isn't just a pretty picture — it’s a key part of your business strategy. By aligning design with your brand’s core message and customer needs, I produce design solutions that serve as a powerful tool, helping you stand out and drive action. We don’t just want customers to look at your designs; we want them to feel connected to your brand and motivated to engage.
Before beginning the actual design process, I kick off every brand strategy or identity design project by walking you through a distinct set of discovery questions. These questions help us establish who you are as a company, who your competitors are, and what your business goals are. Next, I create two mood board options to visually demonstrate that we’re on the same page with your brand’s strategic trajectory. From there, I create strategically targeted design solutions that not only capture attention but also contribute directly to your business success. By focusing on strategy, we ensure your design doesn’t just look good — it works hard for you and your business.
Ready to elevate your brand? Let’s collaborate and bring your vision to life.
Wrapping up another day of photography at a studio in Brooklyn, NY.