When Something About Your Brand Isn’t Working, It Can Be Hard to Know Where to Start.
Maybe your business has grown, but your brand hasn't quite grown with it.
Maybe your website, logo, marketing materials, and social media don't feel connected anymore. Or you're doing good work, but having a harder time communicating what makes your organization different.
Sometimes you can tell something isn't working before you can put your finger on exactly what it is.
That's where I can help.
Maybe your website, logo, marketing materials, and social media don't feel connected anymore. Or you're doing good work, but having a harder time communicating what makes your organization different.
Sometimes you can tell something isn't working before you can put your finger on exactly what it is.
That's where I can help.
Let’s Start With What You’re Trying to Accomplish
I’m Dylan K. Rogers, a strategic brand designer and creative director. I help businesses and organizations get clearer about what they need their brand to do before deciding what needs to be redesigned.
That starts with a conversation.
Where is your organization today? Where are you trying to go? What's working? What's causing frustration? What are your customers or audiences seeing and experiencing?
Sometimes the answer is a new visual identity. Sometimes an existing identity needs to be strengthened or used more consistently. Sometimes the problem shows up in the website, messaging, marketing materials, or somewhere else entirely.
The goal is to figure that out together rather than starting with a predetermined solution.
Sometimes the answer is a new visual identity. Sometimes an existing identity needs to be strengthened or used more consistently. Sometimes the problem shows up in the website, messaging, marketing materials, or somewhere else entirely.
The goal is to figure that out together rather than starting with a predetermined solution.
From Clarity to a Brand That Works Together
Once we have a better understanding of the problem, we can develop a clear direction for the brand.
That might mean creating or refining your visual identity, including your logo, typography, color, imagery, and other elements that help people recognize and understand your organization.
From there, the identity can extend into the places where people actually experience your brand: your website, packaging, presentations, social media, campaigns, video, podcasting, or other branded content.
That might mean creating or refining your visual identity, including your logo, typography, color, imagery, and other elements that help people recognize and understand your organization.
From there, the identity can extend into the places where people actually experience your brand: your website, packaging, presentations, social media, campaigns, video, podcasting, or other branded content.
You may not need all of those things. What matters is creating the right system for your organization, its goals, and the people you're trying to reach.
More Than 20 Years of Experience, With an Eye on What's Next
I've spent more than 20 years working across brand identity, creative direction, marketing, websites, packaging, publishing, retail, video, and other forms of visual communication.
I've worked inside established organizations and alongside businesses and nonprofits as an independent creative partner. That experience helps me see beyond an individual logo, website, or marketing piece and consider how everything works together to support the larger goals of an organization.
At the same time, the way people discover and interact with brands continues to change. My work today incorporates AI-assisted creative workflows, digital strategy, SEO, and the evolving role of AI-powered search and discovery.
At the same time, the way people discover and interact with brands continues to change. My work today incorporates AI-assisted creative workflows, digital strategy, SEO, and the evolving role of AI-powered search and discovery.
The tools keep changing. Your business needs still come first.
The question I keep coming back to is simple:
What are you trying to accomplish, and how can your brand help you get there?
The question I keep coming back to is simple:
What are you trying to accomplish, and how can your brand help you get there?
A Little About Me
I'm based in Rockland County, New York, where I live with my wife and our two children.
I'm a designer and creative director by profession, but I'm also a husband, dad, local resident, and small business owner. Those parts of my life shape how I work with people.
I understand that behind every business or organization are real people trying to make good decisions, solve problems, serve their customers or communities, and keep things moving.
Dylan K. Rogers Brand Studio is intentionally personal. When we work together, you're working directly with me, from understanding the problem and developing the strategy through the creative work that follows.
I understand that behind every business or organization are real people trying to make good decisions, solve problems, serve their customers or communities, and keep things moving.
Dylan K. Rogers Brand Studio is intentionally personal. When we work together, you're working directly with me, from understanding the problem and developing the strategy through the creative work that follows.
Not Sure What You Need Yet? That’s Okay.
You don't need to arrive with a creative brief or know whether you need a brand refresh, a full rebrand, a new website, or something else.
Tell me what's going on and what you're hoping to accomplish.